Audio Visual (AV) Technology in Retail

With dwindling high streets, the retail industry needs every advantage to keep customers in their stores, interested and coming back.

Audio-visual equipment can provide one such advantage. For instance, not many shops are utilising video on IPTV screens in their window displays, yet it is easy to change, you can showcase more and likely, hold a potential customer’s attention that little bit longer. Changing displays are also important to keep people returning for new products.

Audio Visual Solutions for Retail

IPTV

In the Retail world where window displays are important to showcase what you can do, IP TV takes that to the next level by enabling you to showcase videos of products in action or in a way that triggers the viewers imagination enough to come into the store. When customers are in store, you can also use IPTV screens to showcase products. IP TV allows you to do this by updating from your computer and push it out to one screen or multiple

Wireless Presentation

Wireless Presentation applications allow you to share your presentations from any device for all compatible screens.

Some wireless presentation applications have additional features such as automating screens to turn on/off during working hours and scheduling footage to play on loops.

In Retail units you can use the wireless presentation application to advertise certain products and tell them where they can find them as well as using them in window displays and ensure they are changed, easily and wirelessly.

Interactive Screens and Whiteboards

Interactive screens are ideal for showrooms, where you may be showing someone visually, what you can do with say a kitchen or bathroom. You can also use interactive screens where people can print out vouchers or check their loyalty points.

You can even get interactive screens and whiteboards which aren’t fixed, meaning you can move them around to wherever you need.

Public Address (PA System) / Tannoy Systems

A Public Address system (PA system) allows communication across multiple departments at one time by using audio technology such as microphones, speakers and amplifiers.

In retail, PA systems are useful to request the presence of staff to certain areas of need such as check-out or customer service, however, these tend to be more useful in larger stores.

Speakers

Good quality speakers are essential when you want the audio to be heard, clearly. There are three main types of speakers; fixed bracket speakers, integrated ceiling speakers and freestanding speakers.

Background music in a retail store can make a customer feel more relaxed and make the experience enjoyable, meaning they will stay longer and hopefully buy more.

In a retail environment, if you have a large space with high ceilings, we would recommend fixed bracket speakers but if you have a smaller space, then integrated ceiling speakers are the best choice; you save space and reduce the feeling of being enclosed.

Integrated Ceiling Speakers are ideal when you would like to create a pleasant ambience with background music.

Fixed Bracket Speakers are great when you are unable to use integrated ceiling speakers but still want a clear audio, however, they tend to be better placed in corners meaning you may audio quality gaps.

AV Cabling

Most audio-visual needs cabling and as most know, not any cable will do. You need to have the right cable to ensure the AV solutions performs at its best. Also, you want to be confident that your audio-visual equipment will work but without seeing unsightly cabling. Only experienced cabling engineers can do this for you (like us!)

Discover how AV can benefit Retail Environments

Discuss AV Solutions in Retail

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